مقاله انگلیسی انگیزه های EWOM مثبت و منفی و رفتار eWOM مشتریان هتل

12 شهریور 1397 | 13:16

مقاله انگلیسی انگیزه های EWOM مثبت و منفی و رفتار eWOM مشتریان هتل
عنوان فارسی مقاله: انگیزه های EWOM مثبت و منفی و رفتار eWOM مشتریان هتل: آیا شخصیت مهم است؟
عنوان انگلیسی مقاله: Positive and negative eWOM motivations and hotel customers’ eWOM behavior: Does personality matter?
مجله/کنفرانس: International Journal of Hospitality Management
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: مدیریت منابع انسانی
کلمات کلیدی انگلیسی: eWOM behavior; Personality trait; Positive eWOM motivation; Negative eWOM motivation
نوع نگارش مقاله: پژوهشی - research
نمایه: scopus - master journals - JCR
DOI: doi.org/10.1016/j.ijhm.2018.03.004
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنالی
نوع مقاله: ISI
مقاله بیس: ✔️
سال انتشار مقاله: 2018
ایمپکت فاکتور(IF): 3.445(2017)
شاخص H_index: 82
SJR: 2.027
شناسه ISSN: 0278-4319
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 11
کد محصول: EN44
فهرست انگلیسی مطالب
Abstract

Introduction

Literature review
-eWOM in the hotel industry
-eWOM users and posters
-eWOM motivations
-Relationships between eWOM motivations and eWOM behavior
-Moderating role of personality traits in the relationship between eWOM
motivations and eWOM behavior

Methodology
-Data collection and measures

Results
-Sample profile
-Confirmatory factor analyses for eWOM motivations
-Structural equation models: hypotheses testing for Hypothesis 1 and
Hypothesis 2
-Moderation analyses: hypotheses testing from Hypothesis 3 to
Hypothesis 11

Discussion

Conclusion

References
نمونه متن انگلیسی
Abstract

This study examined the effects of eWOM motivations on customers’ eWOM behavior in the hotel setting. Two independent samples (sample 1: positive hotel service encounter, n = 246; sample 2: negative hotel service encounter, n = 230) were collected online via MTurk (Amazon Mechanical Turk). eWOM motivations were divided into positive (self-enhancement and enjoyment, altruism, and economic incentives) and negative motivations (venting negative feelings, altruism, and economic incentives). Self-enhancement and enjoyment was the critical predictor of positive eWOM behavior whereas venting and economic incentives were prominent predictors of negative eWOM behavior. Further, this study examined the moderating role of the Big Five personality traits in the relationship between eWOM motivations and eWOM posting behavior. Notably, agreeableness and conscientiousness were found to interact with self-enhancement and enjoyment, and altruism (both positive and negative) motivational factors, leading to eWOM behavior. Discussion and managerial implications are provided based on findings.
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